Let's also keep in mind that Phil is building up the image of Poker Brat, so it is no surprise that whenever there is a camera rolling, he acts up. I have seen Phil get blinded out in a wsop event, calmly get up and shake people's hands, and act like a perfect gentleman.
Additionally: I was recently in an independant film called "Shark out of Water" being filmed in Vancouver. The Director did a great job, and tried to get some heavyweights to play roles in the movie. Brad Booth was kind enough to volunteer and guess who else decided to come? You guessed it: Phil Hellmuth, who was passing through Vancouver on his courses.
Phil Helmuth played the movie Director Heads Up for his appearance fee

and won in three hands.
He was a perfect gentleman the entire time but his role in the movie will only polish the poker brat image ...

. Interestingly enough, the Director had to ask Phil to pull up his sleeve to show the WSOP main event bracelet.
Phil also had his "personal cameraman" documenting his "Road to the 12th Bracelet" which is pure PH.
Nice guy otherwise.